Apple Spice Junction is a “B” to “B” (business to business) and retail
driven business model. All franchisees are required to devote at least
one full time employee to the very important task of Sales/marketing. A
“scrubbed” business list built on specific criteria found in ASJ’s existing
client base is provided to all franchisees along with a specifically formulated plan to direct
sale and market to these companies. The person assigned to administer the sales & marketing
will interface regularly with ASJ’s Sales support manager and marketing department to
determine the best approach to execute for their specific market. Building awareness is the
key to success. ASJ does this in many ways:
• Networking • Advertising
• Membership in local organizations • Sponsorships
• Public Relations
• Participation in charitable and
community events
Advertising
A menu of advertising options is presented to all franchises and with the instance of the
Master for the area, a plan is formulated that best fits the market place. We offer several
alternatives:
• Print • Direct Mail
• Internet • Telemarketing
• Radio
